A Hotelier's Guide to Using Pokémon to Boost Sales

As strange as it might sound, a new craze has engulfed the world more recently. Suddenly; out of a while, people around the world without any barrier of demography and whatsoever are joining together in groups with smart phones on their hand, in search of something with a very curious face. Despite having strange stares from on lookers or other risks, they are restlessly searching something day and night. Suspense apart, we are talking about Pokémon Go - location-based, augmented reality game that even in its beta version has literally become the most talked about game in modern history. What waits when the game releases full-fledged is another history in the making.

The game is so virally obsessing that many brands are cashing on it to boost their revenue. So, why should hoteliers be left behind? We cover in this article five ways the hotel industry can embrace Pokémon Go.

Buy special rights to lure Pokémon go fans

Pokémon Go is a hugely popular game - so much so that finding someone in search of a rare Pokémon near your establishment might not be a rare case. The fans are always looking for strategic places where they can find new characters. Taking a clue from the trend, you can pay daily fee to purchases lures (items that attract users) to lure Pokémon character.

Bugle your affinity to the game

You can even set up special discounts and deals for folks who play the game. Offering patrons a discount if they're part of the team is not just great for luring new customers; but also because consumers are so much loyal to the businesses that embrace the game, they themselves spread the news using their social network. So, you also get the free publicity; besides showing the world that you are updated, modern and knows how to walk with trend.

Attract attention

There's a rare Pokémon inside - the sign is enough to arouse curiosity. However, for that you need to have really a Pokémon host. Once players start thronging around, you can even add value to their search by offering them personalized services and gestures. This might mean gifting them merchandises that signify your brand supports Pokémon.

You can make your establishment poke friendly - by offering players free mobile battery recharges, and then refreshments and places to sit and play the game etc.

Play the game yourself and with your team

This is a great way to join together with your colleagues and friends at work. Set up special Pokémon days, and organize an exclusive hunt for poke. The one who catches the rare character stands a chance to win a great gift. Better productive team that work together makes great sales together.

That's it for today. Meanwhile, if you are looking to stay at a Delhi luxury hotel, we recommend you choose this hotel for some obvious benefits. It has a world class accommodation facility and a number of elite amenities - just great for your family or business travel.