How to Welcome New Subscribers to Your Blog Using Marketing Automation

We are in a technology-driven world where ecommerce is leading the way for aspiring entrepreneurs. Email marketing is the best way to engage with your customers and develop a trustworthy relationship with them. SendinBlue is software that takes care of all your marketing problems. If you are not familiar with their offerings, check out our SendinBlue review. Providing you with optimum marketing solutions, SendinBlue is promising software, which is becoming a necessity for effectively running a business today.1

The importance of welcome messages and automation

Greeting someone who comes to your home is a heart-warming and lovely gesture. Similarly, when a subscriber joins your website, sending them a welcoming message helps develop a relationship of trust and love between you and your audience. This can help you develop an active and growing email list of subscribers. Moreover, SendinBlue offers the remarkable feature of autoresponders. Automation is a crucial feature for email marketers. It allows you to send a set response to all the recipients, triggered by their actions.

Sending an individual message to each newcomer can take ages and decrease the efficiency of your work. This is where SendinBlue comes to help you. SendinBlue will automatically send “individual” emails to thousands of your customers in no time. It is easy to use software, which is extremely user friendly and is a cost effective option too.

SendinBlue provides you with a remarkable feature of marketing automation. Marketing automation drives revenue. That's a fact!

Marketing automation - a means of generating revenue

Marketing automation generates more leads and a wide subscriber base. Research shows that companies using marketing automation see a 45% increase in qualified leads. The advantages do not end here; it saves a huge amount of time and money by reducing opportunity cost associated with performing marketing tasks manually. It also develops an organized and effective system that helps managers measure their progress and better track their goals. It saves employees from performing repetitive, monotonous tasks and helps them reach their full potential.

The most successful companies are using marketing automation to grow, expand and prosper. Users also believe that this marketing automation software are priced fairly, particularly solutions like SendinBlue. This is because the charges cannot be compared with the visible and gigantic progress generated by Marketing Automation in a small amount of time. Also, these features have a long lasting effect on the company and any investment in this regard helps the company in its growth.

Cost effectiveness

As stated previously, SendinBlue is one of the most cost effective ways to transform your business into a huge success. Based on the number of emails you want to send, select a package provided by SendinBlue. There are various packages available that include advanced features and remain cost effective as well. You can also use a free trial of SendinBlue in which you can send up to 9,000 emails per month. This is absolutely free and you only need to sign up to avail this golden opportunity. Their email marketing plans are priced low as well. The first package begins at $ 7.37/month and you will be able to send up to 40,000 emails.

Signing up

The process of signing up for SendinBlue is extremely straightforward - you will simply provide your company name, email address and a password. The confirmation email will be sent to you within minutes. After that you can login and get started. SendinBlue is a must have software for every aspiring business out there. It will boost your business as well as ease your tasks to a great extent. It is affordable yet efficient. Its remarkable features make it a much better option than many other marketing automation tools out there.

Getting started with SendinBlue workflow templates

SendinBlue helps creates multi-step and multi-channel campaigns with unlimited variables in a matter of minutes. It consists of workflow templates that are perfect for any company or occasion. You can also customize and edit any template to fulfill your needs. Another benefit of using SendinBlue is that it does not require any technical know-how or knowledge of programming to operate. Any person looking to ease his tasks and increase efficiency can learn and use it in no time. The templates are extremely user friendly. Formatting is also quite simple, you can either start from scratch to build your own template or edit the existing ones to create your own template.

On your automation dashboard, you are provided with six built-in templates when you create a new workflow. In this example, we will show how to get started using SendinBlue “Welcome Message” template.

Selecting the workflow

When you select the “Welcome Message” option, you create a workflow that will send one or more emails when a contact has been added to a list. This type of workflow is often used to welcome new users, and is commonly referred to as “onboarding follow-up”.

Defining the starting point

After selecting this option, the initial window will ask you to define the starting point, which is the contact list containing the target contacts for your workflow, e.g. “Newsletter subscribers”.

Duration after which a contact receives your email after subscribing

The next step is to define how long after subscribing the contact will receive the first welcome email. You will have to choose your desired time duration from a dropdown menu.

Selecting the template

Next, you have to select a template for the welcome email that you would like to send.

Wrapping up

Click on OK to proceed.

After selecting “OK”, the setup window will close and you can view your newly created, active automation workflow. You can still edit or extend your workflow by adding additional steps by using the “+” button, e.g. adding more contacts, conditions, or actions.

Don’t forget to click on “Workflow settings” to establish whether contacts can participate in the same worfklow multiple times. By default, this option is disabled so that contacts may only enter a workflow once. (This makes sense in the case of a welcome scenario.)

You can also create your own template by using this built-in scenario. You can easily create and personalize templates by navigating to this area within your SendinBlue account: “Marketing” > “Campaigns” > “SMTP Templates”

Sources:

1 www.SendinBlue.com

2 www.SendinBlue.com